LIFE OF THE PARTY: The making of our AW24 anniversary shoot

Our AW24 Anniversary Shoot is our most ambitious production yet, bringing together an extraordinary creative team both in front of + behind the camera. The campaign celebrates a decade of craftsmanship while redefining luxury lingerie for the modern woman.

Our AW24 Anniversary Shoot was a huge moment for us, not least because it was our first shoot with such a big number of creatives in the mix! We set out to capture an empowering yet playful atmosphere—showcasing everything we stand for at Edge o’ Beyond; I am so proud of what we have created. - Naomi, Founder + Director

 

Drawing inspiration from the iconic 90s party scene, we chose a vibrant members' social club as our first location, offering stunning backdrops + retro interiors that perfectly captured the era's energy.

For makeup + hair, we embraced 90s party glamour with bold blue-eye looks, two-toned lips + sleek, slicked-back ponytails.

+ we didn't want to end the campaign there, so in true London style, we headed to 'Fish On The Green' for our after-party.

So much went into our 10 year anniversary shoot + we can’t wait to show you more of our collection in the near future.

We would love to give credit to our talented creative team, who brought our vision to life…

Editorial Photographer: Zuzia

Editorial Photographer: Willy

 Studio Photographer: Sam Lort

Videographer: THIS MEDIA

BTS Videographer: Pierre

BTS Photographer: Cairo

Creative direction: Half a Roast Chicken + Naomi (EOB Founder)

Explore Becca, the first addition of our AW24 collection - online now.